Latest insights, updates, and thought leadership on AI and technology.
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There’s a narrative floating around that AI is coming for your job. Especially if you're in sales. The rise of GPT-powered assistants, automated prospecting tools, and AI-driven outreach platforms has created an understandable wave of anxiety.
Technology has always been about one thing: extending human capability. From the wheel to the internet, every breakthrough has given us the power to do more, reach further, and express ourselves in ways once thought impossible. Artificial intelligence is the latest evolution of this principle, representing not just a tool for efficiency but an amplifier of human creativity, problem solving, and connection.
AI isn’t replacing sales and marketing—it’s rebuilding them from the inside out.
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The New Paradigm in Sales Outreach In the rapidly evolving world of sales, the shift from traditional methods to automated outreach has been transformative. However, the focus is no longer on casting a wide net but rather on honing in on the right targets.
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Why do marketing teams still cling to funnel strategies in 2025—and why are investors throwing cash at yet another attribution startup? It’s puzzling to see how “full-funnel” hype remains the status quo, even as the market keeps evolving.
The way AI and Competitive Intelligence (CI) are transforming decision-making in a corporate setting parallels how sales teams can leverage these tools to boost their effectiveness. Here’s how the concepts align and support sales:
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